Golfers are known for talking to their golf balls. What if there was one that obeyed?

Pitch work done @ mono.

Introducing the TP5X. The 5-layer ball that's engineered to do what you want, on every shot.

Print ad that taps into Dustin Rose's recent US Open victory. Dustin Rose is a TaylorMade sponsored player.

Social campaign that invites golfers to share their best "Obey" moments where their TP5X did what they wanted it to. The "Ultimate Obey of the Week" receives a free sleeve of balls from TaylorMade.